PPC Manager Resume Example
Use this example to learn how to format and structure your PPC Manager resume for maximum impact.
Jordan Smith
PPC Manager
Professional Experience
Senior PPC Manager
AdSolutions Inc.
January 2020 - Present
- Developed and managed PPC campaigns across Google Ads and Bing Ads, achieving a 25% increase in ROI.
- Implemented A/B testing for ad copy and landing pages, resulting in a 15% improvement in conversion rates.
- Led a team of 5 in optimizing keyword strategies, increasing click-through rates by 20%.
PPC Specialist
Digital Marketing Co.
June 2016 - December 2019
- Managed a portfolio of client accounts, consistently exceeding performance goals by 10%.
- Conducted keyword research and competitive analysis to identify growth opportunities.
- Collaborated with the design team to create compelling ad visuals that boosted engagement.
Projects
E-commerce Conversion Optimization
Led a project for an e-commerce client to optimize their PPC campaigns, focusing on high-intent keywords and retargeting strategies. This resulted in a 30% increase in sales over six months.
How to Format Your PPC Manager Resume
Follow these guidelines to make your resume visually appealing and easy to read by hiring managers in the game industry.
Key Formatting Guidelines
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Use a clear, professional layout that highlights key achievements and skills.
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Tailor your resume to match the job description with relevant keywords.
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Include metrics and data to quantify your successes.
PPC Manager Resume Writing Tips
Maximize the impact of your resume with these tips, especially curated for aspiring or experienced PPC Managers.
Content Optimization Tips
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Focus on specific achievements and results in past roles.
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Highlight any leadership or team management experiences.
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Showcase your technical skills with relevant tools and platforms.
✓ Do's
- Do include certifications that enhance credibility.
- Do use action verbs to describe responsibilities.
- Do keep your resume concise and to the point.
✗ Don'ts
- Don't include unrelated work experience.
- Don't use jargon that may not be understood by all employers.
- Don't exaggerate achievements or skills.
Common PPC Manager Resume Mistakes
Avoid these frequent mistakes to make your resume stand out and reflect your professionalism.
Mistakes to Avoid
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Omitting metrics that demonstrate success.
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Including irrelevant work experience.
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Using a generic resume for all job applications.
PPC Manager Salary Information
Salaries for PPC Managers vary based on experience, location, and company size.
Expected Range: $55,000 - $85,000 per year
- Entry-level positions may start around $55,000.
- Experienced managers can earn up to $85,000 or more.
- Salaries can be higher in major metropolitan areas.
PPC Manager Skill Requirements
Education and Qualifications
- Bachelor's degree in Marketing, Business, or related field.
Experience
- 2-4 years of experience in PPC management or digital marketing.
- Proven track record of managing successful PPC campaigns.
Certifications
- Google Ads Certification preferred.
- Bing Ads Accreditation is a plus.
Technical Skills
- Proficiency in Google Ads and Bing Ads.
- Experience with analytics tools like Google Analytics.
- Understanding of SEO and SEM strategies.
Soft Skills
- Strong analytical and problem-solving skills.
- Excellent communication and teamwork abilities.
- Attention to detail and ability to work under pressure.
Additional Resources
Learn more about the career path, skills need as well as salary ranges for the role as PPC Manager