External Communications Manager Salary Overview
Salaries for External Communications Managers are influenced by factors such as experience, industry certifications, geographic location, and the specific size and scope of the organization.
National Average: $70,000 - $120,000 per year
Experience-Based Salary Ranges
Entry Level (0-2 years)
$50,000 - $70,000
Mid Level (3-5 years)
$70,000 - $90,000
Senior Level (6-9 years)
$90,000 - $110,000
Manager/Director (10+ years)
$110,000 - $150,000+
Entry Level (0-2 years)
- Developing basic media relations skills
- Assisting in press release creation
- Monitoring media coverage
- Supporting event planning and management
Mid Level (3-5 years)
- Managing small to medium-sized campaigns
- Building media contacts and relationships
- Creating strategic communication plans
- Analyzing media metrics and performance
Senior Level (6-9 years)
- Leading high-profile media engagements
- Developing crisis communication strategies
- Overseeing a team of junior communications staff
- Directing comprehensive external communication initiatives
Manager/Director (10+ years)
- Guiding overall external communication strategy
- Managing and mentoring communications teams
- Representing the company at industry events
- Building partnerships with key industry stakeholders
Regional Salary Variations
Geographic location significantly impacts compensation due to factors such as the cost of living and the presence of industry hubs. Metropolitan areas and cities with a high density of corporate headquarters tend to offer higher salaries.
New York City
$90,000 - $140,000
San Francisco
$100,000 - $150,000
Chicago
$85,000 - $130,000
Los Angeles
$85,000 - $135,000
Dallas
$80,000 - $125,000
Atlanta
$75,000 - $120,000
Phoenix
$70,000 - $110,000
Remote (US-based)
$75,000 - $130,000
- Higher living costs in coastal cities
- Potential relocation benefits in high-demand areas
- Regional economic conditions affecting salary scales
- Remote work flexibility impacting geographic salary adjustments
Industry Salary Comparison
External Communications Managers can find varying salary levels depending on the industry. Fast-paced sectors like technology and finance often offer higher compensation, while non-profits may provide lower base salaries but more substantial intrinsic rewards.
| Industry | Salary Range | Bonus/Equity | Growth Potential |
|---|---|---|---|
| Technology | $90,000 - $140,000 | High | Very Good |
| Finance | $85,000 - $135,000 | Moderate | Good |
| Healthcare | $80,000 - $125,000 | Moderate | Stable |
| Non-Profit | $65,000 - $90,000 | Low | Limited |
| Retail | $75,000 - $110,000 | Low | Stable |
Job Outlook and Career Growth
The demand for skilled External Communications Managers is expected to grow as companies invest more in public relations and brand management. Digital media trends and the need for crisis communication strategies are driving this growth.
- Increasing importance of digital communication platforms
- Growth in global communication roles
- Rising demand for strategic crisis management skills
Salary Negotiation Tips
Negotiating your salary as an External Communications Manager requires preparation and effective communication skills. Here are some strategies to help you secure a competitive compensation package.
Preparation Strategies
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Research Market Rates
Understand the industry standards for your role and experience level.
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Define Your Value
Highlight your unique skills and achievements that benefit the company.
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Know Your Bottom Line
Determine the minimum salary you can accept based on your needs.
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Consider Total Compensation
Evaluate benefits, bonuses, and other perks as part of your package.
During Negotiation
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Be Confident
Present your case with assurance and professionalism.
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Listen Actively
Understand the employer's perspective and constraints.
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Ask Questions
Clarify any uncertainties regarding the offer.
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Be Flexible
Consider negotiating for additional benefits if salary is non-negotiable.
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Get It in Writing
Ensure the agreed terms are documented in your contract.