Essential Corporate Communications Manager Skills

To succeed as a Corporate Communications Manager, individuals need a mix of technical skills and interpersonal abilities. Mastery of communication platforms, strategic thinking, and relationship-building are key to thriving in this role.

Core Technical or Administrative Skills

Technical skills are crucial for crafting effective communication and managing media relations.

Content Creation and Management

Content Strategy Essential

Developing and implementing content strategies that align with business goals using CMS tools.

Media Relations Essential

Building and maintaining relationships with journalists and media outlets.

Digital Communication Tools

Social Media Management Important

Using platforms like Hootsuite or Buffer to manage and analyze social media content.

Press Release Writing Essential

Crafting clear and engaging press releases that communicate key messages.

Soft Skills & Professional Competencies

Interpersonal skills are essential for managing teams and facilitating effective communication.

Leadership and Team Management

Leadership Essential

Guiding and motivating a team to achieve communication goals.

Conflict Resolution Important

Effectively resolving disputes and fostering a collaborative environment.

Specialized Career Tracks

Experienced Corporate Communications Managers can pursue specialized career tracks that offer higher compensation, leadership roles, or focus on specific industries such as technology or healthcare.

Media Relations Director

Secretary Track

Typical Experience: Focuses on managing media interactions and public relations.

Role Track

This track involves overseeing all aspects of media relations, ensuring the organization maintains a positive public image. It requires strong networking skills and the ability to handle press inquiries and public statements.

Media Strategy Crisis Management Networking

Key Skills

  • Media Strategy
  • Crisis Management
  • Networking

Career Impact

  • Estimated Salary Range: $80,000 - $120,000
  • Opportunity for role specialization and advancement
  • Track provides focused expertise in a unique office domain

Internal Communications Director

Secretary Track

Typical Experience: Enhances communication within an organization.

Role Track

Responsible for developing strategies that improve employee engagement and information flow. This role requires strong interpersonal skills and experience with internal communication tools.

Employee Engagement Intranet Management Feedback Systems

Key Skills

  • Employee Engagement
  • Intranet Management
  • Feedback Systems

Career Impact

  • Estimated Salary Range: $75,000 - $110,000
  • Opportunity for role specialization and advancement
  • Track provides focused expertise in a unique office domain

Career Advancement Strategies

Corporate Communications Managers can advance by moving into senior leadership roles, such as Director of Communications, or by specializing in areas like crisis communication or digital strategy.

Strategies for Growth

  • Expand Media Networks

    Regularly attend industry events to build relationships with key media figures.

  • Pursue Leadership Training

    Take courses on leadership to prepare for higher managerial roles.

Professional Networking

  • Join Industry Associations

    Become a member of professional associations like PRSA to connect with peers and access resources.

  • Attend Communication Conferences

    Participate in conferences to learn from experts and expand your professional network.

Building Your Brand

  • Develop a Personal Brand Statement

    Craft a clear personal brand statement that reflects your strengths and career aspirations.

  • Optimize Your LinkedIn Profile

    Ensure your LinkedIn profile is updated with relevant skills, experiences, and endorsements.