Essential Editorial Manager Skills

An Editorial Manager must combine core technical skills with strong interpersonal abilities to lead teams and manage content effectively.

Core Technical or Administrative Skills

These skills are necessary to maintain quality and consistency in content production and management.

Content Strategy

Content Planning Essential

Developing editorial calendars and planning content that aligns with business objectives.

SEO Knowledge Important

Applying SEO best practices to ensure content visibility in search engines.

Editing and Proofreading

Grammar and Style Guide Adherence Essential

Ensuring all content follows the required style guides and is grammatically correct.

Copy Editing Important

Refining content for clarity, consistency, and accuracy.

Soft Skills & Professional Competencies

Interpersonal and leadership skills are crucial for effectively managing teams and collaborating with stakeholders.

Leadership and Communication

Team Leadership Essential

Leading and motivating editorial teams to achieve content goals.

Stakeholder Communication Important

Effectively conveying ideas and feedback between teams and stakeholders.

Specialized Career Tracks

Experienced Editorial Managers may pursue specialized tracks that offer higher compensation and new responsibilities, depending on industry needs.

Content Director

Secretary Track

Typical Experience: Leads overall content strategy and execution

Role Track

Responsible for overseeing content strategy across various platforms and aligning it with company goals. Typically requires advanced leadership skills and deep industry knowledge.

Content Strategy Leadership Brand Alignment

Key Skills

  • Content Strategy
  • Leadership
  • Brand Alignment

Career Impact

  • Estimated Salary Range: $80,000 - $120,000
  • Opportunity for role specialization and advancement
  • Track provides focused expertise in a unique office domain

Digital Content Manager

Secretary Track

Typical Experience: Focuses on online content production and optimization

Role Track

Manages digital content creation and distribution, ensuring alignment with digital marketing strategies. Requires strong understanding of digital tools and SEO.

SEO Digital Marketing Content Management Systems

Key Skills

  • SEO
  • Digital Marketing
  • Content Management Systems

Career Impact

  • Estimated Salary Range: $70,000 - $100,000
  • Opportunity for role specialization and advancement
  • Track provides focused expertise in a unique office domain

Career Advancement Strategies

Editorial Managers can advance by moving into higher leadership roles or specializing in areas such as digital content or strategic communications.

Strategies for Growth

  • Expand Your Digital Expertise

    Gain proficiency in emerging digital tools and platforms to stay competitive.

  • Pursue Leadership Development

    Take leadership courses to prepare for higher-level management roles.

Professional Networking

  • Attend Content Marketing Conferences

    Network with peers and industry leaders at events like Content Marketing World.

  • Join Editorial Associations

    Associations like the American Society of Journalists and Authors offer resources and networking opportunities.

Building Your Brand

  • Develop a Strong Online Portfolio

    Showcase your work and accomplishments to attract potential employers.

  • Optimize Your LinkedIn Profile

    Ensure your LinkedIn profile highlights your skills, experience, and industry involvement.