Cover Letter Header
Your cover letter header should include your contact information and the date.
- Full Name
- Phone Number
- Email Address
- LinkedIn Profile
Example:
John Doe, 123-456-7890, [email protected], linkedin.com/in/johndoe/
Cover Letter Greeting
Address your cover letter to the hiring manager or relevant contact.
- Dear [Hiring Manager's Name],
- Dear Hiring Team,
Example:
Dear Ms. Smith, Dear Hiring Manager,
Cover Letter Introduction
Begin your cover letter with a strong opening that captures attention.
- Express enthusiasm for the role.
- Mention a mutual connection if applicable.
Example:
I am excited to apply for the Performance Marketing Manager position at XYZ Corp, where I can leverage my expertise in digital advertising to drive impressive ROI.
Cover Letter Body
Highlight your achievements and how they align with the job.
- Discuss specific campaigns you've managed.
- Quantify the impact of your work.
Examples:
Led a team to increase ad conversion rates by 30% in six months.
My data-driven approach aligns perfectly with XYZ Corp's commitment to measurable success.
Proficient in Google Ads, Facebook Advertising, and analytics tools like Google Analytics.
Cover Letter Closing
Conclude with a strong closing statement.
- Reiterate your interest.
- Thank the reader for their time.
Example:
Thank you for considering my application. I look forward to the opportunity to contribute to XYZ Corp's continued success.
Tips for Writing Your Cover Letter
Enhance your cover letter with these tips.
General Cover Letter Tips
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Customize for Each Application
Tailor your cover letter to the specific company and role.
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Use Keywords
Incorporate keywords from the job description to pass through applicant tracking systems.
Key Cover Letter Mistakes to Avoid
Avoid these common cover letter mistakes.
Common Mistakes
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Being Too Generic
Avoid using a one-size-fits-all approach. Customize your letter for the job.
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Overly Long Letters
Keep your cover letter concise and to the point, ideally under one page.
Cover Letter FAQs
Frequently asked questions about cover letters.
Frequently Asked Questions
How long should a cover letter be?
Ideally, your cover letter should be one page or less.
Should I include my salary expectations in the cover letter?
It's best to avoid salary discussions in your cover letter unless specifically requested.
Performance Marketing Manager Salary Information
The average salary for a Performance Marketing Manager varies based on experience and location.
Average Salary: $70,000 - $110,000
Base Salary
$80,000
Potential Bonuses
$10,000 - $20,000
Performance Marketing Manager Skill Requirements
Understanding the typical requirements for Performance Marketing Manager positions can help you tailor your resume and prepare for interviews.
Education
- Bachelor's degree in Marketing, Business, or related field
- Master's degree preferred
Experience
- 3-5 years in digital marketing roles
- Proven track record in performance marketing
Certifications
- Google Ads Certification
- Facebook Blueprint Certification
Technical Skills
- Proficiency in Google Analytics
- Experience with PPC platforms
Soft Skills
- Strong analytical skills
- Excellent communication abilities
Additional Resources
Learn more about the career path, skills need as well as salary ranges for the role as Performance Marketing Manager