Essential Online Community Manager Skills

To succeed as an Online Community Manager, one must blend technical expertise with interpersonal finesse. Core skills include social media management and content creation, while interpersonal skills like communication and empathy are equally crucial.

Core Technical or Administrative Skills

These skills are essential for managing online platforms effectively and ensuring smooth community operations.

Digital Communication Tools

Social Media Management Essential

Ability to manage and strategize content across various social media platforms like Facebook, Twitter, and Instagram.

Content Creation Essential

Craft engaging and relevant content that resonates with the community audience using tools like Canva or Adobe Creative Suite.

Analytics and Reporting

Data Analysis Important

Analyze engagement metrics using tools like Google Analytics to drive community growth strategies.

Soft Skills & Professional Competencies

Interpersonal skills are critical for understanding community needs and fostering a supportive environment.

Communication and Empathy

Active Listening Essential

Listen and respond to community feedback effectively to maintain a positive community atmosphere.

Conflict Resolution Important

Mediate and resolve disputes within the community to ensure a harmonious environment.

Specialized Career Tracks

Experienced Online Community Managers can pursue specialized career tracks, offering opportunities for higher compensation, new responsibilities, or industry-specific roles.

Community Strategist

Secretary Track

Typical Experience: Focuses on strategic growth and engagement

Role Track

Community Strategists develop long-term plans for community growth and engagement, working closely with marketing teams to align community activities with broader business goals.

Strategic Planning Market Research Content Strategy

Key Skills

  • Strategic Planning
  • Market Research
  • Content Strategy

Career Impact

  • Estimated Salary Range: $60,000 - $90,000
  • Opportunity for role specialization and advancement
  • Track provides focused expertise in a unique office domain

Social Media Director

Secretary Track

Typical Experience: Leads social media initiatives across platforms

Role Track

Social Media Directors oversee all social media activities, ensuring consistency and alignment with brand messaging while driving engagement and growth across platforms.

Leadership Content Creation Data Analysis

Key Skills

  • Leadership
  • Content Creation
  • Data Analysis

Career Impact

  • Estimated Salary Range: $70,000 - $100,000
  • Opportunity for role specialization and advancement
  • Track provides focused expertise in a unique office domain

Career Advancement Strategies

Online Community Managers can advance their careers by moving into leadership roles or specializing further in areas such as strategy or social media management.

Strategies for Growth

  • Develop Leadership Skills

    Seek opportunities to lead projects or teams to gain experience in managing and guiding others.

  • Pursue Advanced Certifications

    Completing advanced certifications in social media or community management can enhance your expertise and marketability.

Professional Networking

  • Join Professional Associations

    Become a member of organizations like the Community Roundtable to connect with peers and access resources.

  • Attend Industry Conferences

    Participate in events like Social Media Week to learn from experts and network with professionals.

Building Your Brand

  • Optimize Your LinkedIn Profile

    Ensure your LinkedIn profile highlights your skills and accomplishments as a community manager, showcasing your expertise.

  • Create a Personal Website

    Develop a website to display your work, successes, and personal brand, making it easier for potential employers to find you.