Essential External Communications Manager Skills
To succeed as an External Communications Manager, one needs to master core communication strategies and possess strong interpersonal skills to interact effectively with various stakeholders.
Core Technical or Administrative Skills
These skills are crucial for managing communication initiatives and ensuring effective media relations.
Communication Strategy
Building and maintaining relationships with media outlets to ensure positive coverage.
Developing press releases, blog posts, and other content to convey the company message.
Digital Communication Tools
Using platforms like Twitter and LinkedIn to engage with the public and manage the brand's online presence.
Creating and distributing newsletters to maintain audience engagement.
Soft Skills & Professional Competencies
Interpersonal and organizational skills are key to managing relationships and executing communication strategies effectively.
Interpersonal Skills
Effectively delivering presentations and speeches to diverse audiences.
Navigating and mitigating issues that could harm the organization's reputation.
Organizational Competencies
Coordinating and managing communication projects and campaigns.
Leading a team of communication professionals to achieve strategic goals.
Specialized Career Tracks
Experienced External Communications Managers can specialize in various career tracks, allowing them to pursue roles in specific industries, enhance their responsibilities, and potentially increase their compensation.
Corporate Communications Director
Secretary Track
Typical Experience: Leads communication strategies for large corporations
This track involves overseeing corporate communication strategies, managing communication teams, and ensuring alignment with business objectives in a corporate setting.
Key Skills
- Strategic Planning
- Leadership
- Media Relations
Career Impact
- Estimated Salary Range: $100,000 - $150,000
- Opportunity for role specialization and advancement
- Track provides focused expertise in a unique office domain
Public Affairs Specialist
Secretary Track
Typical Experience: Focuses on government and community relations
Specialists in this track handle communication between organizations and government bodies, focusing on policy, public affairs, and community engagement.
Key Skills
- Policy Analysis
- Public Speaking
- Negotiation
Career Impact
- Estimated Salary Range: $70,000 - $110,000
- Opportunity for role specialization and advancement
- Track provides focused expertise in a unique office domain
Career Advancement Strategies
External Communications Managers can advance their careers by moving into senior leadership roles or specializing in areas like public affairs or digital communications.
Strategies for Growth
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Gain Industry-Specific Knowledge
Deepen your understanding of the industry you work in to communicate more effectively and make strategic decisions.
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Expand Your Network
Connect with other professionals in communications and related fields to exchange insights and open up career opportunities.
Professional Networking
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Join Professional Associations
Engage with organizations such as the PRSA and IABC for networking opportunities and professional development.
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Engage in Online Forums
Participate in LinkedIn groups and other online forums to discuss trends and exchange ideas with peers.
Building Your Brand
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Develop a Personal Website
Showcase your portfolio, including successful communication campaigns and projects, to enhance your professional visibility.
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Optimize Your LinkedIn Profile
Ensure your LinkedIn profile highlights your accomplishments, skills, and endorsements to attract potential employers.