Digital Strategist Resume Example
Use this example to learn how to format and structure your Digital Strategist resume for maximum impact.
Jordan Lee
Digital Strategist
Professional Experience
Senior Digital Strategist
Accenture Interactive
August 2019 – Present
- Led cross-functional strategy initiatives for Fortune 500 clients, increasing digital engagement by an average of 42%.
- Built integrated campaigns across SEO, email, paid media, and social platforms, generating over $5M in revenue.
- Developed frameworks for digital transformation, streamlining client martech stacks and improving ROI tracking.
Digital Marketing Consultant
Freelance
March 2016 – July 2019
- Created growth strategies for e-commerce brands, driving a 30–60% increase in conversions via UX and funnel optimization.
- Audited clients’ analytics setups and improved KPI tracking using Google Analytics, GA4, and custom dashboards.
- Managed SEO content calendars and link-building efforts resulting in #1 SERP rankings for 20+ high-volume keywords.
Projects
Full-Funnel Revamp for Fintech App
Led strategic overhaul of onboarding, content marketing, and paid acquisition strategy for a fintech client. Drove a 65% increase in customer acquisition and reduced CPA by 28% within 4 months.
How to Format Your Digital Strategist Resume
Follow these guidelines to make your resume visually appealing and easy to read by hiring managers in the game industry.
Key Formatting Guidelines
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Highlight campaign results and metrics to show business impact.
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Use a reverse-chronological format with bold headers for clarity.
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Include a separate section for major projects or campaigns.
Digital Strategist Resume Writing Tips
Maximize the impact of your resume with these tips, especially curated for aspiring or experienced Digital Strategists.
Content Optimization Tips
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Showcase real campaign results with numbers (e.g., CTR, ROI, CPA).
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Mention the platforms and tools used for strategic execution.
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Write about collaboration with teams—creative, tech, or data.
✓ Do's
- Tailor resume keywords to match the job posting.
- Show strategic thinking and cross-channel planning.
- Link to a portfolio or marketing dashboard samples.
✗ Don'ts
- Don't overuse jargon or list tools without context.
- Avoid vague language like 'helped improve marketing'.
- Don’t neglect metrics—employers want proof of impact.
Common Digital Strategist Resume Mistakes
Avoid these frequent mistakes to make your resume stand out and reflect your professionalism.
Mistakes to Avoid
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Not including measurable performance indicators.
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Listing job duties without showing strategic value.
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Neglecting technical proficiencies in analytics and ad platforms.
Digital Strategist Salary Information
Digital Strategists are in high demand across industries, with salaries reflecting experience, results, and channel specialization.
Expected Range: $75,000 – $125,000
- Entry-level: $60,000–$75,000
- Mid-level: $80,000–$100,000
- Senior-level: $110,000–$135,000
Digital Strategist Skill Requirements
Education and Qualifications
- Bachelor’s degree in Marketing, Communications, or Digital Media
Experience
- 2+ years in digital marketing, content strategy, or advertising
- Proven track record in campaign development and analytics
Certifications
- Google Analytics Certification
- Facebook Blueprint or Meta Ads Certification
Technical Skills
- Google Analytics / GA4
- Meta Ads Manager
- CRM & Email tools (e.g., HubSpot, Klaviyo)
- SEO tools (Ahrefs, SEMrush)
- Data visualization platforms (Looker, Data Studio)
Soft Skills
- Analytical thinking
- Strategic planning
- Collaboration
- Creative communication
- Adaptability in fast-paced environments
Additional Resources
Learn more about the career path, skills need as well as salary ranges for the role as Digital Strategist