Advertising Copywriter Resume Example
Use this example to learn how to format and structure your Advertising Copywriter resume for maximum impact.
Samantha Reyes
Advertising Copywriter
Professional Experience
Senior Advertising Copywriter
Ogilvy & Mather, New York, NY
May 2019 – Present
- Wrote and edited copy for multi-channel ad campaigns for Fortune 500 clients including IBM, Dove, and American Express.
- Collaborated with art directors and creative strategists to craft messaging that increased campaign engagement by 35%.
- Led junior copywriters and conducted writing workshops to improve team efficiency and brand voice consistency.
Copywriter
Blue State Digital, Brooklyn, NY
June 2016 – April 2019
- Created persuasive digital ads, social posts, and landing pages for nonprofit and political clients.
- Generated 12% higher click-through rates through A/B testing and headline optimization.
- Contributed to content strategy sessions and implemented SEO-driven writing techniques for increased visibility.
Projects
“Future of Banking” AmEx Campaign
Conceptualized and wrote copy for AmEx’s digital campaign targeting Gen Z customers. Collaborated with a team of 10 creatives and analysts to produce 15+ assets that ran across YouTube, Instagram, and OTT, resulting in a 40% boost in brand engagement.
How to Format Your Advertising Copywriter Resume
Follow these guidelines to make your resume visually appealing and easy to read by hiring managers in the game industry.
Key Formatting Guidelines
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Use a modern, clean layout with strong headings and white space.
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Focus on campaign results and data-driven achievements.
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List key tools and platforms relevant to digital advertising.
Advertising Copywriter Resume Writing Tips
Maximize the impact of your resume with these tips, especially curated for aspiring or experienced Advertising Copywriters.
Content Optimization Tips
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Showcase metrics like CTR, conversions, or engagement rates.
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Emphasize creative ideation and execution of campaigns.
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Tailor content to reflect the voice of different brands or industries.
✓ Do's
- Highlight collaborations with design and strategy teams.
- Include both short-form and long-form writing experience.
- Mention tools like Google Ads, Meta Ads Manager, or SEMrush.
✗ Don'ts
- Avoid generic buzzwords without results (e.g., 'hardworking').
- Don’t overload with unrelated content (like academic essays).
- Avoid leaving out campaign names or key brand clients.
Common Advertising Copywriter Resume Mistakes
Avoid these frequent mistakes to make your resume stand out and reflect your professionalism.
Mistakes to Avoid
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Failing to include performance data or KPIs.
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Listing responsibilities without demonstrating impact.
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Using the same copy across all job applications.
Advertising Copywriter Salary Information
Advertising Copywriters typically earn between $50,000 and $95,000 annually depending on experience, agency size, and campaign portfolio.
Expected Range: $50,000 – $95,000 per year
- Entry-level roles in smaller agencies average around $50,000.
- Experienced copywriters in large firms or niche industries can exceed $90,000.
- Freelancers may earn per-project rates ranging from $500 to $5,000 depending on scope.
Advertising Copywriter Skill Requirements
Education and Qualifications
- Bachelor’s degree in Advertising, Marketing, Journalism, or a related field.
Experience
- 2–5 years writing copy in a marketing or ad agency environment.
Certifications
- Content Marketing Certification or equivalent in digital marketing.
Technical Skills
- Google Ads
- SEO Tools (Ahrefs, SEMrush)
- CMS platforms (WordPress)
- Email platforms (Mailchimp, HubSpot)
Soft Skills
- Creativity
- Collaboration
- Time Management
- Adaptability
- Attention to Detail
Additional Resources
Learn more about the career path, skills need as well as salary ranges for the role as Advertising Copywriter