Cover Letter Header
Your cover letter header should mirror your resume and include essential contact details.
- Full name
- Phone number
- Professional email address
- LinkedIn profile
- City and state
Example:
Jordan Taylor [email protected] | (555) 123-4567 linkedin.com/in/jordantaylor | Austin, TX
Cover Letter Greeting
Start your letter with a professional greeting to the hiring manager.
- Dear [Hiring Manager’s Name],
- Dear Brand Strategy Team,
- Dear [Company Name] Hiring Team,
Example:
Dear Ms. Rodriguez, Dear Hiring Manager,
Cover Letter Introduction
The introduction should clearly state your interest in the role and briefly summarize your value.
- State the job you're applying for
- Include how you discovered the role
- Highlight a key achievement or skill
Example:
As a strategic thinker with over six years of experience crafting brand narratives that drive engagement, I’m excited to apply for the Brand Strategist role at Lumina Brands.
Cover Letter Body
Use the body of your cover letter to showcase your impact, relevant skills, and alignment with the company’s goals.
- Detail a major brand campaign you’ve led or contributed to
- Explain how your work improved brand perception or engagement
- Mention tools or methodologies you use (e.g., brand audits, audience personas)
Examples:
At Beacon Creative, I led a rebranding initiative that increased social media engagement by 37% and boosted lead generation by 22% within six months.
I admire Nova Media’s bold approach to storytelling, and I’m confident my ability to develop multi-channel branding strategies aligns with your mission.
With expertise in Adobe Creative Suite, SEMrush, and qualitative research methods, I bring both analytical and creative strengths to brand development.
Cover Letter Closing
End your letter with a strong call to action and express gratitude.
- Thank the reader for their time
- Express interest in discussing your fit further
- Mention your availability for interviews
Example:
Thank you for considering my application. I’d welcome the opportunity to further discuss how my branding expertise can contribute to your team’s success.
Tips for Writing Your Cover Letter
Maximize the effectiveness of your Brand Strategist cover letter with these expert tips.
General Cover Letter Tips
-
✓
Use storytelling techniques
Showcase your branding skills by telling a compelling professional story that highlights your strategic thinking.
-
✓
Quantify your results
Include metrics to demonstrate the impact of your work on brand awareness, customer engagement, or sales.
Key Cover Letter Mistakes to Avoid
Avoid these common pitfalls that can weaken your Brand Strategist cover letter.
Common Mistakes
-
✗
Being too vague
Generic statements about branding without specific examples reduce credibility.
-
✗
Overusing jargon
Use clear, professional language that any hiring manager can understand — not just marketers.
Cover Letter FAQs
Here are answers to frequently asked questions about Brand Strategist cover letters.
Frequently Asked Questions
How long should my Brand Strategist cover letter be?
Aim for 3–4 concise paragraphs that fit on a single page.
Should I include a portfolio link?
Yes, include a link to your branding portfolio if available to showcase relevant projects.
Brand Strategist Salary Information
Brand Strategist salaries vary based on industry, location, and level of experience. Creative agencies may offer different compensation than in-house brand teams.
Average Salary: $65,000 - $115,000
Entry-Level
$65,000 - $80,000
Mid-Level
$80,000 - $95,000
Senior-Level
$95,000 - $115,000
Brand Strategist Skill Requirements
Understanding the typical requirements for Brand Strategist positions can help you tailor your resume and prepare for interviews.
Education
- Bachelor’s degree in Marketing, Communications, or related field
- Master’s degree in Branding or Business Strategy (preferred for senior roles)
Experience
- 3–7 years in brand development or marketing strategy roles
- Experience working with creative teams and clients across industries
Certifications
- Digital Marketing Certification (e.g., HubSpot, Google)
- Brand Management Certificate from Coursera or LinkedIn Learning
Technical Skills
- Adobe Creative Suite
- SEMrush or Moz
- Google Analytics
- Figma or similar design platforms
Soft Skills
- Strategic thinking
- Creative problem-solving
- Excellent communication
- Cross-functional collaboration
Additional Resources
Learn more about the career path, skills need as well as salary ranges for the role as Brand Strategist