Marketing Automation Manager

Fastmarkets
London, England, United Kingdom
Full Time
On Site
Senior
0+
Marketing Marketing Advertising Public Relations

Posted 2 days ago

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Excellent 4.7

Job summary

The Marketing Automation Manager oversees automation programs, ensuring effective use of Marketo and Salesforce, optimizing customer journeys, personalisation, and integration with data for strategic marketing. Responsibilities include creating automated marketing campaigns, managing platform relationships, and exploring AI opportunities for smarter, scalable marketing processes.

Responsibilities

The Marketing Automation Manager will own and optimize the Marketo environment to build scalable, customer-led lifecycle marketing journeys. They will collaborate with cross-functional teams to integrate marketing automation with Salesforce and leverage data and AI to improve campaign performance.

Qualifications

AI Campaign Management Customer Segmentation Data Analysis Lead Management Lifecycle Marketing Marketing Automation Marketo Salesforce SQL

The ideal candidate possesses strong hands-on experience with Adobe Marketo Engage and Salesforce CRM in a B2B or subscription environment. They must have a proven ability to translate business requirements into automated solutions and a strong analytical mindset for performance optimization.

English

Benefits

  • Flexible allowance
  • Core benefits

Company

Fastmarkets

Fastmarkets

linkedin
Information Services
Location
London, England, United Kingdom

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Excellent 4.7
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