Senior Manager Lifecycle Marketing

Fastmarkets
London, England, United Kingdom
Full Time
On Site
Senior
0+
Marketing Marketing Advertising Public Relations

Posted 2 days ago

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Excellent 4.7

Job summary

The Senior Manager of Lifecycle Marketing leads customer lifecycle strategy, marketing automation, and AI deployment at Fastmarkets. Responsibilities include designing customer journeys, automating workflows, leading audience segmentation, and managing AI tools to enhance customer engagement and operational efficiency. The role involves strategic planning, technical implementation, and cross-functional collaboration.

Responsibilities

The Senior Manager will own the customer lifecycle strategy and marketing automation roadmap, leveraging AI and data to optimize customer journeys. They will also lead the Marketing AI Centre of Excellence to identify, pilot, and scale high-value AI use cases across the organization.

Qualifications

AI and Machine Learning API Integration Campaign Optimization Customer Lifecycle Management Customer Segmentation Data Analysis Marketing Automation Team Leadership

Candidates must have significant experience in B2B marketing automation, specifically with Marketo and Salesforce, alongside a proven track record in designing complex customer journeys. A strong understanding of practical AI applications in marketing and the ability to lead cross-functional teams through technical change are essential.

English

Benefits

  • Flexible allowance
  • Core benefits

Company

Fastmarkets

Fastmarkets

linkedin
Information Services
Location
London, England, United Kingdom

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Excellent 4.7
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