Director, Industry Marketing - Insurance

ServiceNow
Chicago, Illinois, United States
Full Time
Remote
Manager
USD 173,200 – 303,100
Marketing Financial Services Insurance

Posted 21 hours ago

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Excellent 4.7

Job summary

A senior marketing leadership role focused on creating and executing go-to-market strategies for the Insurance industry at ServiceNow, leveraging AI-driven solutions to improve business outcomes, develop industry-specific narratives, and drive customer engagement through content, events, and enablement programs.

Responsibilities

The Director of Industry Marketing will define the go-to-market strategy and positioning for the Insurance industry, creating narratives that map AI-driven solutions to business outcomes. They will lead a cross-functional team to develop marketing assets, drive pipeline, and ensure field enablement for ServiceNow's platform.

Qualifications

AI tools B2B marketing Content creation Customer engagement Event program management Go-to-market strategy Insurance industry Messaging and positioning Pipeline development Solution narratives

Candidates must have 12+ years of B2B marketing experience, including at least 5 years specifically within the insurance sector at a technology company. A deep understanding of C-suite priorities, AI buying cycles, and a proven track record in building solution narratives are essential.

English

Benefits

  • Health plans
  • Flexible spending accounts
  • 401(k) Plan with company match
  • ESPP
  • Matching donations
  • Flexible time away plan
  • Family leave programs
  • Equity

Company

ServiceNow

ServiceNow

linkedin
Software Development
Location
Chicago, Illinois, United States

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Excellent 4.7
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