Head of Product and Solutions Marketing

Addepar
United States
Full Time
Remote
Senior
USD 200,000 – 280,000
Marketing Financial Services Insurance

Posted 1 week ago

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Excellent 4.7

Job summary

The Head of Product and Solutions Marketing at Addepar leads and manages a product marketing team, develops market positioning and narratives, collaborates with R&D and sales teams for product launches and campaign execution, and crafts strategies to resonate solutions in the marketplace. The role demands extensive experience in product marketing within B2B SaaS, especially financial services, along with stakeholder collaboration, strategic planning, and knowledge of go-to-market strategies.

Responsibilities

Lead and scale a high-performing product marketing team to craft compelling narratives and drive product adoption. Partner with R&D and GTM teams to execute launches and empower the sales organization with competitive intelligence and collateral.

Qualifications

B2B SaaS Collaboration Content Creation Financial Services Go-to-Market Strategy Leadership Market Research Positioning & Messaging Product Marketing Stakeholder Management

Requires 8+ years of product marketing leadership in B2B SaaS, preferably within the financial services sector. Must have a proven track record in GTM strategy, positioning, and managing complex stakeholder relationships.

English

Benefits

  • Bonus
  • Equity
  • Benefits

Company

Addepar

Addepar

linkedin
Software Development
Location
United States

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Excellent 4.7
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