Digital Marketing Specialist

Univision
Miami, Florida, United States
Full Time
On Site
Mid
0+
Bachelor Degree
Marketing Media

Posted 1 month ago

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Excellent 4.7

Job summary

The Digital Marketing Specialist manages paid media campaigns, including strategy, trafficking, optimization, and reporting across digital and social platforms, aiming to increase awareness, engagement, and tune-in conversions. Requires experience in digital media planning, campaign execution, analysis, and stakeholder collaboration with bilingual skills in English and Spanish.

Responsibilities

The Digital Marketing Specialist will lead the strategy, trafficking, implementation, and optimization of paid media campaigns across various digital and social platforms. They will also collaborate with internal departments and external vendors to track KPIs and ensure campaign effectiveness through real-time adjustments.

Qualifications

A/B Testing Campaign Management Data Interpretation Digital Media Planning DV360 Google Ads Google Analytics Meta Ads Manager Paid Media Campaigns Reporting & Analytics

Candidates must hold a bachelor's degree and possess 2-3 years of hands-on experience in digital media planning and buying. Proficiency in major ad platforms like Meta, TikTok, and Google, along with strong analytical and communication skills, is required.

English Spanish

Company

Univision

Univision

linkedin
Radio and Television Broadcasting
Location
Miami, Florida, United States

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Excellent 4.7
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