Lead Marketing Analyst

Workiva Inc.
United Kingdom
Full Time
Remote
Senior
0+
Bachelor Degree
Data & Analytics Marketing Advertising Public Relations

Posted 1 month ago

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Excellent 4.7

Job summary

The Lead Marketing Analyst, Program Insights, acts as a strategic partner to global GTM teams, leveraging advanced analytics, AI tools, and data storytelling to optimize marketing programs' performance, risk management, and ROI. The role involves diagnosing performance drivers, translating complex data into actionable insights, and supporting measurement strategies to enhance pipeline impact and growth.

Responsibilities

The Lead Marketing Analyst will serve as a strategic partner to global GTM teams, using advanced analytics and AI to optimize program performance and efficiency. They are responsible for translating complex data into actionable insights to drive growth and improve decision-making across various solution areas.

Qualifications

AI analysis Analytics tooling Business insights Data analysis Data storytelling Forecasting Marketing analytics Performance measurement SQL Stakeholder management

Candidates must have 6+ years of experience in a data insights or analytics function, specifically within marketing and B2B SaaS environments. Proficiency in SQL, modern analytics tooling, and the ability to communicate complex data narratives to executive stakeholders are essential.

English

Company

Workiva Inc.

Workiva Inc.

linkedin
Software Development
Location
United Kingdom

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Excellent 4.7
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