Senior Principal Demand Generation - Expansion

ZoomInfo Technologies LLC
Waltham, Massachusetts, United States
Full Time
Hybrid
Senior
USD 150,850 – 237,050
Marketing Marketing Advertising Public Relations

Posted 2 days ago

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Excellent 4.7

Job summary

The role involves leading demand generation strategies for existing business, focusing on value-driven multi-channel campaigns, account-based marketing, and cross-functional collaboration to meet pipeline and revenue targets within a SaaS environment.

Responsibilities

The Senior Principal of Demand Generation will own the demand strategy and pipeline targets for existing business, collaborating across sales, operations, and marketing. They will execute multi-channel integrated campaigns and account-based marketing strategies to drive adoption and revenue growth.

Qualifications

Account-Based Marketing (ABM) Attribution Models B2B Marketing Demand Generation HubSpot Integrated Campaigns LinkedIn Ads Marketing Automation Pipeline Management Salesforce

Candidates must have 6+ years of experience in B2B demand generation or integrated campaigns, preferably within the SaaS industry. Proficiency in pipeline metrics, attribution, and tools like Salesforce, HubSpot, or Marketo is required.

English

Benefits

  • Comprehensive benefits
  • Holistic mind, body and lifestyle programs
  • Well-being programs
  • Bonus
  • Commission
  • Equity

Company

ZoomInfo Technologies LLC

ZoomInfo Technologies LLC

linkedin
Software Development
Location
Waltham, Massachusetts, United States
Website
gtm.ai

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Excellent 4.7
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