AI knows your customers better than you do. That’s its job.
The power of AI is in its ability to recognize patterns. Email marketers look for patterns, too, in their analytics reports.
- Open Rates
- Click-Through Rates (CTRs)
- Conversion Rates
- Bounce Rates
- Unsubscribe Rates
- Engagement Over Time
- Device Usage
- Geographical Information
- Email Forwarding/Share Rates
- A/B Testing Results
- Audience Growth Rate
- Segmentation Effectiveness
- Website Traffic from Emails
- Revenue Attribution
- Customer Lifecycle Engagement
AI can analyze all these variables much better than humans. Finding the valuable patterns within this data is like finding unclaimed money in an envelope. Don’t leave it on the table.
Use AI’s power to improve the ROI of your email marketing.
AI can do pattern matching, but you still have the power of insight, judgment, and decision-making regarding the data AI gives you.
I’ll give you some top tips on how to use this power. But I’ll do more than that. I’ll show you how this all works so you can understand and use it.
Let’s get to the tips.
Personalization at Scale
Just like Netflix analyzes the shows you like and makes recommendations, AI looks at what emails you open and what links you click. Then, it sends emails that feel like they're written just for you, with products or content you're actually interested in.
To personalize your emails on a large scale, use AI to understand your audience's habits and likes. Segment your subscribers based on what you know about them. Then, send customized messages that speak directly to each group's interests. Doing this will send relevant emails your audience will likely engage with. AI makes your email campaigns more effective and personal.
Optimal Timing
Optimal send timing is knowing the perfect time to text your friends when you know they'll reply right away. AI determines when your list members will most likely check their email. It sends the email right at that moment, so it's sitting at the top of their inbox.
To find the best time to send emails, experiment first with sending them at different times and days. Then, AI checks which ones get the most opens and clicks. It uses this pattern to schedule future emails when your audience is most likely to read them. This way, your messages have a better chance of being seen and acted upon.
Content Optimization
Imagine testing 100 different versions of an email to your list and seeing which one gets the best reaction. AI does this with your email content, tweaking words in the subject line or the email body to make sure more people click and read. (No, nobody gets all 100 versions.)
You’ll use AI to test and improve parts of your emails, like subject lines and images, to see what gets the best response. Track what changes lead to more opens and clicks. Then, update your emails based on what you learn to make them more engaging and effective. This way, your emails always stay exciting and relevant to your audience. This is a continuous process.
Segmentation
Instead of treating everyone like they're the same, AI groups people based on what they like or do. It's like having different playlists for different moods or activities. This way, emails feel more relevant to each individual’s interests.
AI email segmentation splits your audience into groups based on your chosen characteristics. It then sends customized emails to each group, making the content highly relevant. This targeted method boosts your emails’ performance, getting more people engaged and interested.
Predictive Analytics
AI predicts what you'll likely do next based on what you've done before. If you always buy sneakers in May, it might start showing you sneaker ads in April. It's like a friend who knows you're going to crave pizza before you even say it.
AI uses predictive analytics to learn from your audience's past actions, predicting future behaviors like what they'll buy next. It then customizes your emails with offers they're likely to want, just at the right time. This makes your email campaigns more effective.
Automating Routine Tasks
AI automatically does all the boring stuff, like figuring out whether your emails are working correctly. It's like having a personal assistant to handle chores so you can focus on the fun stuff.
AI automates sending welcome messages, follow-ups, and personalized recommendations based on customer actions. This saves time and keeps communication consistent with little effort, letting you focus on more significant strategies. It keeps your audience engaged with relevant content efficiently.
Enhancing Deliverability
Make sure your emails don't end up in the spam folder. Keep an eye on how emails are sent and received. Think of it as having a guide who knows all the byways and local paths to make sure your email gets where it needs to go.
AI improves your email deliverability by cleaning up your list. You must remove inactive users and ensure your emails avoid spam triggers. It also authenticates your email domain automatically. This keeps your sender reputation strong, reduces spam flags, and helps your emails get to the right inboxes.
Looking Forward
Just as AI in email marketing aims to increase conversions, an AI-automated job application service boosts the conversion rate from unemployed to employed.
Our service, aiapply.com, intelligently matches candidates’ résumés with their chosen job positions, tailoring your résumé or CV to the job description they’ve obtained.
Automating the tailoring of your résumé to each job position is a solution to the tedious individual editing required by today’s job market. Not only that but your résumé must also be formatted specifically to pass ATS automated screening. If it doesn’t pass, it is rejected before anyone even reads it.
- Try aiapply’s AI Application Kit for free.
- Upload your résumé, supply a job description, and click the button.
- That’s all it takes.
You get a custom job-specific résumé, AI-formated to pass ATS screening systems. Customize your cover letter and follow-up email, too.
If you have any questions, feel free to contact us. We’re here to help you along your job search journey.
Visit aiapply.com today.